Abhayrab Features in Top10 New Products in Pakistan

CIRIN ventured into Vaccines only recently, as recent as 2007 and the first product launched was none other than Abhayrab (Aug, 2007). The product was pitched against bigwigs dominating rabies vaccine sector for decades.

Against all odds, a young company like CIRIN made its presence felt and quickly gained ground over competition. The success can be attributed to quality of the product itself, timing of the actual launch, consistent supply through out Pakistan, awareness campaigns from the company and, of course the marketing acumen of its team.

And thus Abhayrab becomes the first ever product from CIRIN to feature amongst Top10 New Products of 2007-08 in Pakistan. This feast is a continuation of CIRIN's rapid progress into country's leading pharma companies.

Where CIRIN has its own team to thank for the remarkable achievement, it never forgets to appreciate the support of Indian Immunologicals Limited, India for their able support through out this time.

World Rabbies Day:

World Rabies Day was celebrated for the first time world over on Sep 08, 2007. Rabies being more relevant problem of a developing country like Pakistan requires equally strong actions from within the country. It is unfortunate that awareness about Rabies – a killer disease is lacking amongst masses more exposed to the threat. Hence, the country suffers loss of many valuable lives each year.

Now, CIRIN has joined the fight against this menace and has quickly assumed the leading role in running campaigns about awareness of available preventive as well as post-exposure treatment for Rabies. Recently launch of Abhayrab® was synchronized with the World Rabies Day. Not only that the company is making available an effective vaccine to the masses but also assisting relevant agencies in raising awareness level.

This is why CIRIN sponsored two programs in Islamabad / Rawalpindi and Peshawar on Sep 08, 2007. Islamabad’s program was organized at National Institute of Health under the supervision of Dr. Shahab A. Kazi, National Coordinator, Rabies Prevention Program, Ministry of Health, Government of Pakistan. CIRIN placed its stall where number of visitors were received and informed about threats and treatment of the disease. Considering it being first such event, the program was a success. The need is now to follow it up with similar awareness programs at country level.

Few snaps from the World Rabies Day Program: Sep 08, 2007

Abhayrab® Launched:

With the launch of

Abhayrab® Training Sessions

Extensive training programs on Abhayrab® were conducted across Pakistan during the month of Jul, 2007. This was done with an objective to suitably equip field force with in-depth knowledge of the product and its advantage over competition. Timing of this training was correlated with the actual availability of the product in all major cities of the country.

Dr. Tariq Majid, resource person for the training programs, is a seasoned professional and a recognized master trainer. He is also looking after the recently formed biotech division of CIRIN. Feedback from the participants was really encouraging where everybody benefited from their mutual interaction and training material provided.


Such training sessions depict the organization’s conviction not only towards its own products, but also towards members of its Field Force. CIRIN’s management is keen to provide appropriate platform and opportunities to its members for career development and career management activities. This trend will pick up more momentum in future when the company gears itself to target the top spot.